BIG TOP CUPCAKES: Infomercial Review

Finally, an infomercial I can get behind! In a late-night world full of commercials for diet products, healthy-eating contraptions, and exercise equipment, the commercial for Big Top Cupcakes is just what the doctor DIDN'T order--but I did.

In case you're not sure what a Big Top Cupcake is, let me give you an illustration. Think of your typical cupcake. Then think of a birthday cake. Now think of a cupcake as big as your birthday cake. That idea, together with all the sugar and fat it brings, is a Big Top Cupcake. So this product is what you need to create these huge and clever-looking confections.

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Maybe too clever--especially the commercial. Am I the only one who, when I heard the announcer saying "Feeling like a fool when your cakes aren't cool?" thought immediately of that AMERICAN IDOLS song, "Pants on the Ground"?

"Hey, get your pants off the ground
Looking like a fool with your pants on the ground
Gold in your mouth
Hat turned sideways
Pants hit the ground
Call yourself a cool cat
Looking like a fool

Walkin', talkin', with your pants on the ground."

We could easily add, "Feeling like a fool when your cakes aren't cool, cake's on the ground and your pants on the ground."

Okay, back to the commercial. As they bring out these huge cakes, with their smiley faces and cute animal decorations, the announcer tells us these are "25 times the size of regular pancakes." Somewhere in there is a BEVERLY HILLBILLIES gag that just missed its time. Can't you see Jethro saying he's going to the kitchen to get a cupcake, and coming out with cupcake the size of a basketball?

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